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Forty years. It is remarkable how quickly time passes when you are doing something you love. When I started Brian Jessel BMW in 1986, I wanted to build more than a place to buy exceptional automobiles. I wanted people to feel welcome, to trust us and to know that relationships mattered. Four decades later, I am proud of what we have built together.
Vancouver has been our home and inspiration. We have grown alongside this city, welcoming generations of customers, celebrating milestones and becoming part of their families’ stories. Some have been with us for decades; others are just beginning their BMW journey. I am grateful for their trust.
I have always believed that success carries a responsibility to give back. Supporting local charities, hospitals, arts, culture and community organizations has been among our greatest rewards. Equally important is the dedication of the thousands of people who have worked with us. To every member of our team, past and present, thank you.
To our customers, friends, partners and community, thank you for 40 years. The cars and technology have changed, but our values—integrity, relationships, hard work and a passion for excellence—remain. I cannot wait to see where the road takes us next.
There is much to look forward to. BMW’s advances in design, electrification and technology promise an exciting future. Our introduction of the Retail.Next concept will elevate hospitality and personalized service. Our appointment as a BMW ALPINA Retailer Partner opens a new chapter in craftsmanship, performance and luxury.
Sincerely,
Brian Jessel
President, Brian Jessel BMW
President, Jessel Magazine
Jessel Magazine has spent more than two decades celebrating the people, businesses and experiences that make our region special.
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