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Wondering about the future? These days it’s all about the possibilities of innovative new ways to approach development opportunities, implement business strategies and complement marketing plans.

With the quickly broadening reach of current technologies, we find previously separate areas of our everyday lives getting seamlessly integrated, communicating our data with each other, blending and expanding the limits of brand exposure and customer satisfaction. Today, social platforms are no longer a collection of profiles of people and communities. They sell brand coverage, engagement, and visibility, while also being concrete indicators of direct sales. Social networks, especially mobile ones, have changed the direction of advertisers’ focus. Mobile-exclusive advertising, such as specialized ads and mobile stores, are shifting focus from the transitory task of creating effective landing pages to concerted efforts at building specific communities of loyal customers.

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Cities have become a tight network of connectivity in ways that even in the recent past would have seemed quite futuristic and sci-fi — from the internet to home systems, from smart cars to optimized traffic signals, from digital devices to cloud services and e-commerce.

As more professionals learn to evaluate the dependence of profit on customer loyalty (Net Promoter Score is a measure used to gauge customer loyalty, satisfaction and acceptance of a company), the convergence of computers, mobile devices, TVs, home appliances, cars, etc., will become main stream. Then the focus will be on interactive media as an opportunity not only to consume but also to participate, get involved, engage and act. In addition, the boom in on-demand transport services, currently via Uber, Lyft and car sharing services, and soon some public transit, accessible via apps, is changing mobility patterns and the way people move and interact. Mobility is now morphing into an integrated resource that provides a wide range of functions like subscriptions and payments. The integration of online devices extends all the way to autonomous cars benefiting from smarter cities in their quest for full automation. Instead of autonomous cars just communicating with one another, they will be able to communicate with smart devices

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built into smart cities too. For example, smart traffic lights will be able to better control traffic flows. The cars could simply communicate with all the cars on the road to understand their position without relying on cameras. This is followed by maintenance predictions based on driving style and vehicle. New security solutions protect all parts of a vehicle by providing safety modules such as authentication systems and firewalls, as well as encryption key generation and management, covering the vehicle from end to end.

This shift into the virtual world and our immersion in it was accelerated by the sudden outbreak of COVID–19 and the significant effects of the pandemic on economies, business activities and human interactions. With lessened travel, extra effort has been put into building virtual engagement strategies from varied remote settings. Organizations now face the challenges of identifying the new opportunities it opens for online

performance and management. Cyber security and the best ways for protecting workers and customers, data and equipment, are starting to be at the centre of current businesses looking for ways to cater to customers’ new needs and demands, while simultaneously developing innovative solutions and contingencies that go beyond sales and consider integrating community trust, smart infrastructure, and an ever-growing network of information and technological potential.


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