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Story by Jim Murray

Indeed, it has been a long road for Brian Jessel since he opened his first BMW dealership 20 years ago. On May 26, 27 and 28 we celebrated by doing what Brian loves best!
Selling cars — and lots of them!— 99 to be exact.

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Three days, 99 cars, is no small feat. It took all 112 employees to make it happen. The work to prepare for this event started with Kari Kylo, our marketing manager, who spent months getting all the event days’ activities and media campaign materials organized. We reset the entire lot to accommodate our extensive inventory, a big job when you have 400-plus BMWs to move. This took our team of lot staff until 5 a.m. to get ready now that is dedication!

The Brian Jessel BMW culture runs deep throughout the entire facility. We even had our parts, service, customer relations and spa departments working throughout the celebration event, including Sunday, to help prepare all of the sold BMWs so that they were ready for our customers to take delivery. Of course this would all be for nothing without our dedicated customers, who came to celebrate our 20 years by purchasing 99 new and pre-owned cars in just three days. I thank you all, along with our sales support team who worked hard to make this the most successful sales event in the history of Brian Jessel BMW! Now with 20 years behind us, let’s see where the next 20 will lead!

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