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THE ART OF TECHNOLOGY

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Story by SANDY MACDONALD

When the company started in 1990, La Scala Integrated Media Corporation was the first true custom electronics integrator of its kind in the region. Over the years, La Scala has completed some amazing installations and won countless awards for their integration of quality electronics and control systems into luxury residences.

“Accolades are certainly nice”, says owner Sandy Macdonald, “but to me, it’s what those awards mean to our team that matters — we complete projects to perfection. This is what separates us from so many other players in our industry. Many promise, few deliver.” La Scala’s sales consultants are up front about the appropriate investment required to do the job right, at whatever level the project might be. “Saving nickels at the beginning often ends up costing dimes later on”, Macdonald says. “Good gear is only the beginning, as there are many factors that go into making a great system. Good design by seasoned professionals gleans the best results, and we simply won’t cut corners to meet a budget. That said, we believe we offer value.” No matter how big or small the project, each La Scala customer receives the same close attention and high quality of workmanship. Professional schematics and design are always done, which of course takes time. But the customer gets exactly what was promised, and more.

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“It’s what they say about our company that matters we get the job done to perfection.”

La Scala gives their customers a full range of options. Many are derived from successful system installations provided to other clients with similar needs. Yet the La Scala team believes that listening to each of their customers describe their lifestyle and provide their ideas is the key to getting the information needed to design a dream “smart home” for each customer. This results in features and benefits being integrated into the home that best suit the customer’s specific needs. After-sales service is another important factor in La Scala’s success. According to owner Sandy Macdonald, “Most clients want to believe that after-sales service is a given.” “Not so”, says Macdonald. In fact, La Scala has the only full-time in-house Service depart – ment in the region. The company wants their customers to know that the Team is there for them 24/7 . From the first time clients meet with the team and experience the many offerings in their demonstration centre, it’s clear to see that La Scala is the real deal. As well, any client can easily recognize that the team is genuinely interested in their customer’s needs. La Scala‘s President, Mike Chorney, a thirty year veteran of the industry, proudly proclaims that “we hire on attitude first and aptitude second.” Perhaps that’s why the company’s been in business for over thirty years.

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“We design ‘smart homes’ that perform in ways that benefit our clients the most.” 

In a large home, control of lighting, motorized shades, sound, security, climate, and access can be arduous. La Scala makes it easy, with control of each zone in the home easily visible and effortless on a smart device. Technology, even speakers for music, can be completely invisible.

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