Mine & Yours, owned by Courtney Watkins, is a leading Canadian designer resale business that champions sustainable fashion. This woman-owned brand has grown over the past decade from one to three stores between Vancouver and Toronto, off ering curated collections and fostering a community that embraces eco-friendly style.
Focused on circular fashion, Mine & Yours empowers customers to make sustainable shopping choices through its “Sell to Us” program, making pre-loved designer pieces accessible and stylish. The brand has cultivated a thriving online store mineandyours.com and social media community with more than 68,000 Instagram followers on @mineandyoursco, where like-minded individuals connect, celebrate sustainable fashion, and shop luxury collections conveniently online.By combining quality with environmental consciousness, Mine & Yours is reshaping the fashion industry.
Brand Mission: To empower a community to invest in themselves, their closet and the environment by making high-end fashion accessible and sustainable.
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Q&A WITH COURTNEY WATKINS, OWNER OF MINE & YOURS
Q: What makes Mine & Yours stand out?
Courtney Watkins: I think what makes us stand out is the luxury shopping experience we off er to our clients, when you walk into one of our boutiques or even when you shop online you get that fi rst hand shopping experience, some shoppers don’t even realize they are shopping pre-loved!
Q: Tell us about the new Kitsilano location.
Courtney: We’re super excited about opening in Kitsilano! It’s such a stylish, eco-conscious neighborhood and the response has been amazing. It’s helped us connect with even more people who care about sustainable fashion.
Q: Are more people choosing to shop secondhand this holiday season?
Courtney: Yes! People are rethinking how they buy things, and sustainable gifting is perfect for those who want to give something meaningful and unique. It’s also an accessible way to gift luxury without the price tag.
Q: Who’s your target customer?
Courtney: Our customers range from luxury shoppers at places like Holt Renfrew or Louis Vuitton looking for sustainable options, to younger people wanting their fi rst high-end item on a budget. They care about investing in their style and the planet. We also see the full three generations shop together in our stores — mothers, daughters, and grandmothers — all fi nding something special to take home.
“ …What makes us stand out is the luxury shopping experience we off er to our clients…”
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Q: What’s the role of the “Sell to Us” program in the customer experience?
Courtney: It’s a huge part of what we do! It lets customers swap items they no longer need for something they really want — like a Chanel bag. It’s simple, sustainable and helps people keep their wardrobes fresh without adding to fashion waste.
Q: Who would you like to thank for some of your success today?
Courtney: Sophia Koumbis, our current Director of Brand. I knew when I hired her to be my right hand, that she would help me elevate Mine & Yours through her great connections, partnership opportunities and overall wonderful personality!
Q: Sophia, can you let us know what you love most about working at Mine & Yours?
Sophia Koumbis: I love that Mine & Yours off ers a luxury resale experience with the feel of a high-end boutique, complemented by exceptional and friendly customer service. I love that the team provides personalized shopping experiences, including private “sip and shop” events and tailored home buys, when clients walk into the stores we want them to feel like we are welcoming them into our home! Last but not least I love that the store feels like a treasure hunt, featuring everything from vintage fi nds to new designer pieces, making luxury accessible to everyone.
Q: Sophia, what does a day in the life of a Director of Brand look like at Mine & Yours?
Sophia: My day involves engaging with all our locations to ensure everything aligns with our high standards. From the displays and the overall feel of the stores to delivering exceptional customer service, every detail matters. I focus on maintaining cohesiveness across all aspects of the brand, whether it’s working with staff , refi ning in-store experiences, or ensuring that every element reflects the quality and attention to detail our customers expect.
“ When clients walk into the stores we want them to feel like we are welcoming them home!”
